Capture the offer, experience and personality of performance coach and leadership consultant Mark Hulley of The Thought Partnership. Show how Mark’s experience in senior corporate finance and leadership roles gives him insight into the unexpected challenges of life at boardroom level.
My challenge as a writer was to make this abstract concept, but very real process, strike a chord with Mark’s audiences. At the most basic level, it meant avoiding hyperbole and management-speak.
Using all the narrative means at our disposal – from biography and philosophy to quick-read information and client testimony – we showed how, with good-humoured pragmatism, Mark helps his clients gain the clarity they need to transform as individuals and business leaders.